Why has the Internet been hit harder by the 2001 advertising slump than other media?
Probably because it's a branding medium measured by direct-marketing metrics.
A "click-through" is a direct-marketing metric. So is a "conversion rate."
We were ...
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Probably because it's a branding medium measured by direct-marketing metrics.
A "click-through" is a direct-marketing metric. So is a "conversion rate."
We were ...
More Information