ClickZ

Listen to the Audience

ClickZ — When it comes to planning an ad campaign, whether on- or offline, understanding your audience is the key to success. Seems like an obvious tenet, I know. But in the online world, where advertisers are constantly pushing the envelope to get their ...More…

Scary, Not Dangerous

ClickZ — When I was younger, I did some silly things. But we always held back from the brink (to enjoy days like today). My friend Tony Bove called it "scary, not dangerous." That's what was going on Tuesday in the stock markets. The Dow fell back ...More…

The E-Logistics Problem

ClickZ — While Lance Armstrong was riding triumphantly over the Paris cobblestones, I was struggling to keep up with a few other middle-aged crazies on some back roads leading to Stone Mountain Park. I caught up with one at a light that refused to change ...More…

The Inconvenience of Privacy

ClickZ — Most people who care about privacy are privacy fanatics. It's an issue with very little gray area: Either you deeply care about privacy, or you don't. Truth is, we should all be privacy fanatics. It comes down to convenience and security. As long ...More…

Rumors of Economic Demise Greatly Exaggerated

ClickZ — You can all come out now. The worst is over. The panic is subsiding. The "new economy" will come back, stronger than ever (if somewhat chastened). You're not going to be hanging out on the side of a highway with a sign reading, "Will ...More…

MSN's Expanded Overture Ads

ClickZ — MSN Search rolled out a new format for showing paid listings. It hopes the change will allow it to carry more sponsored results while still keeping overall relevancy high. MSN receives its paid listings from Overture. They've historically been ...More…

Scripps Picks Up UK Home Services Vertical

ClickZ — The E.W. Scripps Co. has expanded its online footprint with a $366 million acquisition of U.K. vertical search site uSwitch. The site helps home and personal finance service providers acquire new customers who have expressed an interest in ...More…

Retargeting Gains Traction, Part 1

ClickZ — Re-targeting (also called re-marketing or re-messaging) involves cookie-ing site visitors, tracking their key interactions (such as uncompleted purchases), then serving ads to those visitors related to the same product, or else cross-marketing to ...More…

Are Usability Experts Any Use?

ClickZ — I'm sure you've encountered the usability Nazis... err... "experts" in our field. Like Industrial Age time and efficiency men, these folks are sometimes called in to apply scientific methodologies to evaluate our work. With stopwatches, ...More…

A Little Enlightenment

ClickZ — Several weeks ago, I had the honor of copresenting a lecture called "The Future of Wireless in the Advertising Industry" with a coworker. The setting was perfect: a fine institute of higher learning. The seminar was packed to the gills with 60 . ...More…

Burpee Growing into Web Innovator

ClickZ — W. Atlee Burpee may be a 130-year-old company, but it considers itself an innovative enterprise. After all, if it could develop products like iceberg lettuce, fordhook lima beans and yellow squash, surely it can keep up with the Web 2.0 ...More…

Toward a New Year of Freedom

ClickZ — Aldous Huxley, author of the classic "Brave New World," wrote: "Technological progress has merely provided us with more efficient means for going backwards." So who thinks the technological progress brought about by the Internet has ...More…